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BLACK FRIDAY FAQs
When does the sale go live?
Our Black Friday sale goes live Monday 9th November at 7pm GMT / 2pm EST / 8pm CET.
Can I shop early?
Yes! Sign up for Early Access or download the AYBL App to shop an hour before everyone else, from 6pm GMT.
Can I use a discount code on sale items?
Get an extra 10% off with an Athlete code, Student Beans or Blue Light code (one per order).
Will items in my basket be reserved?
No, we can’t hold items in your basket. Add your favourites to your wishlist with the heart icon so you can check out quickly.






























